Promotional Products influence response in almost every area of a business or organization. But how do you use them effectively to garner the desired response? One way is to have a plan behind your offering. To that end we have created the following promotional and incentive marketing guide.

You may know exactly why and how you are going to use motivational items, so, if you are new to their use and would like to gain further insight into creating a successful promotion, or if you’d simply like to use a step-by-step approach to accomplish your selection quickly and more accurately, then this guide is an extra benefit our web site offers to you.

This guide helps you to clarify your goals – to solidify what it is that you are trying to accomplish.

And, answer these questions:

• What is the desired response that I want to achieve through the use of a promotional item?
• Who am I targeting with a specialty or incentive item?
• How many and what type of items are best for my promotion?
• Over what duration of time will my promotion extend?
• Should I use a quiz, contest, or sweepstakes prize?
• What other materials or media should I use to support my promotional or incentive program?
• How can I make the most of my promotions budget?

Remember that you can give a promotional item for its brand awareness and reinforcement, which has great value in situations where a response time is unknown or will come about only as needed. You can also give an item as a “thank you” for appreation of an action or business received. As well, you can use the full potential of promotional products and harness the power of your giving a promotional product to affect a response and obtain a result. Unlike advertising, wherein the audience may be unknown, you are aware of your market. Promotional Products help you take advantage of this knowledge by providing you the opportunity to select products and create themes that represent your products or services and more precisely target your audience.

On the next page, Reasons for Giving, you will have the opportunity to get a feel for the variety of promotional options that are available to you, and assess the type of promotion you are offering. On the following page, Choose Your Goals, you will be able to select the responses and results that you want to achieve through your promotional, incentive or reinforcement project or program. By reviewing this material, you will clarify your needs and your goals – and thereby help us work with you to create a selection of practical, effective response generating items.

See Reasons for Giving, on the next page.