Emphasis for these programs can target potential attendees of the exhibition and is directed toward the activities at the exhibition – at-booth events, presentations and support activities such as hospitality rooms, conference presentations and seminars, and break-out sessions. Once there contests and prize promotions are frequently used to draw invitees and visiting traffic to the booth and events. Giving brand awareness and product-service gifts provide reinforcement that can lead to after-the-event recognition at follow-up contact.