These externally directed promotional programs are designed to garner a response, either initially or over a period of time. The objective may be five-fold – introduce company/representative/products, generate enough client/customer interest to schedule an appointment or obtain a referral, trial or test the product or service, submit a proposal, and obtain a sale or contract for services. The promo-incentive portion of a program may include: Unique product-solution tied announcements and special offers, invitations to seminars, events, trade-shows, and hospitality suites that may include sweepstakes entries, game pieces, or contests that preclude representative-customer interaction, and loyalty building redemption programs. Efforts may also be directed to multiple levels within and organization – introduction of solutions on a high level to senior management and then gain-access and follow-through with mid-level decision makers.