A promotional product says “Welcome” and “Thanks” at the same time.
Internal Programs for Human Resources, Operations, and Managers
These programs can be recognition and promotion only, or they can include an incentive to foster the desired response and result. If you are creating an internal plan, then Employee target areas that you might consider are:
Compliance, Safety, Benefits, Productivity, Quality Control, ISO9001Certification, Educational Seminars and Training Programs, Customer Service, Customer Relations, Employee Relations, Special Activities, Milestones, and Anniversaries.
Internal Programs are divided into two approaches,
Internal Promotional Programs (directly below), and
Internal Incentive Programs. Internal Promotion Campaign is the first approach which uses promotional items to build awareness, reinforce program goals, build camaraderie, and create enthusiasm surrounding the goal. It is usually theme-based with all of the participants receiving a series of promotional items at intervals throughout the campaign. However, no rewards, gifts, prizes or awards are used in this approach. The Internal Promotion Campaign is a performance enhancing tool to reinforce how an activity or job should be performed.
Program Examples
Simple Program
Objective: Reduce on-the-job accidents.
Program Type: A Safety Program that uses promotional products to build awareness, reinforce message, and help implement the proper procedures to avoid accidents.
Theme: Safety is a conscious descision that becomes a good habit
Slogan/Memory Hook: Safety is No Accident – It’s a good habit, at work
Materials: Poster, bulletin board mini-poster, pamphlet and stamp puzzel with safety guide highlighting areas of greatest risk and key reasons accidents happens, upon completion of stamp-match questionaire or puzzel, employees receive button or badge/badge holder.
Promotional items: Message imprinted floor footprints steps to safety, Personal Security Alarm, think-first lighted buttons, safety puzzel-cube, premium personal security alarm, traffic light, pencil and constrution cone squeeze toys, “I’ve Got the Habit” buttom, or badge / badge holder sight and touch related items: high-five
Extended Program
Objective: To reduce health insurance costs by guiding employees to achieve “Health Happy” lifestyles.
Program Type: An Education Program that uses promotional products to reinforce healthy lifestyle habits covering diet, exercise, mental outlook, stress management, and health examinations, Program is implemented over a six month period presenting a different healthy lifestyle habit each month for five months, culminating with a “Change is Possible” summation message.
Theme: A Healthy Lifestyle enhances your well-being. Take to heart a “Health Happy” lifestyle by activly making the program part of your daily routine. You will not only help control insurance costs, you’ll find greater value and reward in your activities, plus you’ll be in condition to enjoy your financial and social wealth now and in the future.
Slogan/Memory Hook Being Healthy is your best wealthy and wise insurance
Materials: FIve-step brochure outline, mini posters,
Promotional items: Monthly participation note pads, each in the shape of that month’s wellness theme – diet, heart-exercise, vision, hydration, dental, and cleanliness. Several other possibilites include: beverage bottle, health theamed tee-shirts, sunscreen, handi-wipes, sanitizer, ‘I’m Wellthy’ button – all moderately priced.
Internal Incentive Campaign is the second approach which uses specialty items as rewards for performance. Introductory promotional items may be used to set the tone of the program, but the key to the campaign are incentive prizes that are awarded for performance. A variety of ways are available for determining prize recipients. Customarily, prizes are awarded when you achieve your established goals, however, they may be spontaneously given to individuals or groups as managers see performance improvements. Game pieces, scratch cards, or sweepstakes may be employed in an unbiased manner to randomly distribute both general prizes and grand prizes.
Program Examples
Simple Program
Objective: Increase referral enrollment in corporate fitness center during summer months to maintain facility usage.
Program Type: A Reward and Awareness program which rewards fitness center members from a selection health/exercise premium items for each new enrolled referral. The new member receives a branded promotional item for signing-up during the promotion period as well branded visibility/awareness items.
Theme: Healthy friends and associates make better workmates. Share your interest in health with a friend – it’s like sharing wealth, everyone benefits.
Slogan/Memory Hook: Share your secrete to health today.
Materials: Fitness Center flyer, poster, and banner, Newsletter and web site announcements.
Promotional items: Heart Rate Monitor, Pedometer, Exercise Bag, Drink Glasses, Head Band, Tee Shirt, ID Badges. Note: Branded items are also available for purchase.
Extended Program
Objective: Train Customer Service Representatives on key issues that may arise, knowledge base usage, and best practice solution procedures. Secondly, satisfactorily resolve customer issues within an objective timeframe.
Program Type: A combination Training Program and Performance Program that uses incentive items to motivate CSRs to thoroughly learn their subject matter, awarding them after each test throughout the training period according to the test scores they attain. Secondly, Promotional items are used to award in-training employees as they reach performance benchmarks and become a “Certified CSR.” A separate, points-based incentive program is used for Certified CSRs to motivate them to maintain or exceed standard performance levels. Qualifying CSRs are entered into weekly sweepstakes with entries based on their number of accumulated points and have the chance to win a higher value motivational premium prize. All qualifying CSRs are also eligible for designation as the Quarterly Service Master and the receipt of a premium award, certificate recognitions, circulating trophy, or drawing and recognition with Promotional Premium items.
Theme: Be the Master Puzzler – Gain the knowledge and experience to become the best that you can – a master of customer satisfaction
Slogan/Memory Hook: Master of Customer Satifaction
Materials: Puzzel Guide / Study guide, PowerPoint presentation, area banners and posters, web site review, interactive Q & A, talley, and announcement modules
Promotional items: Question/Answer puzzels, Imprinted 3-Ring Binders, shirts and jackets, Blue Tooth head set, hand-held Sudoku game, pocket media player, novelty crown, men’s or women’s watch, lucite crown paperweight, lucite-embedded clock award, gold star awards
Note: Branded items are also available for purchase.
Internal Program Templates — Use a program template that assists you in the selection of your promotional and incentive items and helps guide you through the design and entry of your own program elements. If you choose, the promotional criteria that you enter can be available to you for various periods of time.
Personalized Service for Specialty Products
Take advantage of quick turn-around on custom silk screening and dye sublimation printing and imprinting of your specialty products.
Call or email David Merton to promote your image and build your brand. Image!Mart Dallas 972.754.5992 david@imagemartdallas.com
