Objective: Place an inexpensive high visibility, high usage awareness specialty item in consumers’ homes to gain their business and/or obtain referrals.

Program Type: A Consumer item that provides on-going or continuously current information related to: phone numbers for an emergency, club, spa, salon, restaurant, or other service where numbers frequently used, schedules for live and televised sporting and arts events, and calendars. To be given out at service locations, at visits, or through a direct mail program.

Theme: Frequently related to season, event, or occaision.

Slogan/Memory Hook: Open

Materials: None, other than printed information on the item, or information within a direct mail piece.

Branded Promotional Items: Magnets – calendars, imprinted schedules, specialty shape magnets, book marks, self-adhesive stickers, notepads and note holders.

Objective: Generate awareness of new branch bank locations, invite consumers to visit the bank during a grand-opening period, and motivate area residents to open consumer checking and saving accounts.

Program Type: A combination public relations, media, advertising, and direct mail program supported by promotional products that build interest on the part of the media and consumer and that entice people to visit the branches during the grand-opening period. This theme-based program uses specialty items to differentiate the institution through service, attention, rates, and saving and investment resources. The institution reinforces its message by emphasizing the personal convenience and financial security available through a small personable location with the resources of the world inside. The opportunity to win a high-value branded collector’s item representing one of the types of loans offered by the bank is awarded to every 100th visitor that can answer one from a series of questions dealing with the values the bank offers its account holders.

Theme: A portal to the world with the old-fashioned, personal attention and concern of a devoted, dedicated neighborhood bank.

Slogan/Memory Hook: Neighborly Access to the World

Materials: Grand Opening and open-house, direct mail with redeemable promotional item, poster, newspaper advertising, media announcements, local community organization facility receptions, and branded services brochures.

Branded Promotional Items: Redeemable bank card, savings bank, on-line banking passbook, and high-value collector edition models featuring cars, houses, local university building, and framed travel landscapes. These items are supported thorough supplemental items such as a calendar, pen, compass and key-bob.